Recover approved positioning before revising a product site
Aerial’s September 8–13 work exposed a continuity gap: approved product and institutional positioning was present in demo materials but absent from the documents guiding marketing. The recovery combined conversation decisions, canonical docs, product evidence and the actual live baseline, then preserved audience-specific messaging and the Connected Atlas direction through HTML, Figma and browser review. The September 8 marketing draft remained a preview; later source checkpoints report PRs 183 and 184 merged. These are dated source claims, not a fresh production audit.
Workflow steps
- 1
Recover decisions from source tasks and canonical project docs
Action
- 2
Compare implemented product, latest preview and actual live baseline
Process
- 3
Operator reviews audience roles and customer-facing calls to action
Decision
- 4
Write positioning and reusable asset indexes into canonical docs
Action
- 5
Preserve design references and review HTML and Figma comparisons
Process
- 6
Inspect responsive implementation and record precise delivery state
Decision