PRD: Shopify Headless Storefront (MVP)

Goals

• Ship production-ready headless storefront baseline.
• Enable fast campaign and landing page deployment through code.

Non-goals

• Building a custom checkout stack outside Shopify.

Users and primary use cases

• Marketing launches custom landing pages for campaigns.
• Engineering ships UX/SEO improvements without theme constraints.

Requirements (high level)

Must-have

• Shopify catalog/cart integration and checkout redirect.
• Baseline SEO, GA4 events, and Google Merchant feed endpoint.
• Canonical metadata and structured-data coverage validated via automated SEO/GEO audit.

Nice-to-have

• CMS integration for non-dev editorial workflows.

Constraints

• Tech: Next.js App Router + Shopify APIs.
• Legal/compliance: Must preserve platform-compliant checkout flow.
• Data/privacy: Respect analytics consent and privacy requirements.

Analytics and measurement

• Events: view_item, add_to_cart, begin_checkout, purchase.
• Dashboards: GA4 funnel and channel performance views.
• Implementation status:
  • Storefront emits view_item, add_to_cart, and begin_checkout.
  • purchase must be captured on Shopify checkout/thank-you surfaces via Shopify-integrated Google tagging.

Open questions

• Source of truth split between Shopify pages, JSON pages, and future CMS.