Data model

    Acquisition-to-value experiment lifecycle

    The experiment joined discovery, qualification, reviewed outreach, attribution, product telemetry, activation, and review prompting into one stateful loop so growth actions could be inspected against real downstream value.

    Model details

    Dates

    Created
    Not recorded
    Last updated
    Jul 13, 2026

    Entities

    CampaignLead evidenceQualificationDraftCritiqueHuman approvalOutbound messageInstall attributionApp eventActivation metricReview prompt