Data model

    Acquisition-to-value experiment lifecycle

    The experiment joined discovery, qualification, reviewed outreach, attribution, product telemetry, activation, and review prompting into one stateful loop so growth actions could be inspected against real downstream value.

    App Growth Agent

    Data model diagram

    Relationships

    A readable index of the 13 connections shown in the visual model above.

    1

    Campaign and context

    Connects to Discover lead evidence

    2

    Discover lead evidence

    Connects to Qualified?

    3

    Qualified?

    No: Retain reason and stop

    4

    Qualified?

    Yes: Draft outreach

    5

    Draft outreach

    Connects to Policy and quality critique

    6

    Policy and quality critique

    Connects to Human approval or policy gate

    7

    Human approval or policy gate

    Blocked: Retain reason and stop

    8

    Human approval or policy gate

    Approved: Send message

    9

    Send message

    Connects to Attribute install

    10

    Attribute install

    Connects to Ingest product events

    11

    Ingest product events

    Connects to Value event reached?

    12

    Value event reached?

    No: Continue observation

    13

    Value event reached?

    Yes: Create one review prompt

    Model details

    Dates

    Created
    Not recorded
    Last updated
    Jul 13, 2026

    Entities

    CampaignLead evidenceQualificationDraftCritiqueHuman approvalOutbound messageInstall attributionApp eventActivation metricReview prompt